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PRIMAS President, Mr. J. Govindasamy @ Suresh attended the 30th Franchise International Malaysia 2023 Digital Exhibition and Conference (FIM 2023) in KLCC organised by the KPDN in collaboration with the Malaysian Franchise Association (MFA), with the theme "Rebuilding Growth, Spurring Excellence", and it was officiated by YAB Dato' Seri Dr. Ahmad Zahid Hamidi, Perdana Menteri Malaysia and accompanied by YB Datuk Seri Salahuddin Bin Ayub, the Minister of KPDN.

FIM 2023’s objective is to pull together all local franchise players and international experts from various parts of the world for the purposes of sharing valuable knowledge as well as experience with conferences, participants in franchise development and business directions, also a platform that provide huge opportunities for potential franchisee to meet established franchise brand through a face-to-face meeting. A One Stop Center for top franchise brands, government agencies, financial institutions, franchise consultants & franchise lawyers under one roof!

The exhibition is for a three (3) days program from the 18th May to 20th May 2023, the only franchise exhibition & conference in Malaysia sanctioned by World Franchise Council (WFC), Asia Pacific Franchise Confederation (APFC), Malaysia External Trade Development Corporation (MATRADE) and Ministry of Domestic Trade and Cost of Living (KPDN).

More structured and comprehensive added value program such as Franchise Business Matching, Franchise Consult Session and In-Buying Mission Program Product & services selling activities during the exhibition. Opportunities to claim for Market Development Grant (MDG) and other government incentives*